How to build your brand through networking

How to build your brand through networking

How to build your brand through networking

How to build your brand through networking


Part of building a successful business is building a successful brand. And we’re not just talking about your logo. We mean the whole caboodle. Who you are as a business and how you communicate that to the people who work with you.


Particularly for freelancers or small business owners, your personal brand has a huge part to play. Let’s see how you can begin to build your brand through your networking. 

Make yourself known on LinkedIn.

The phrase goes, ‘Rome wasn’t built in a day’. The same goes for building your personal brand. A great place to start is by building your online network through LinkedIn. 


LinkedIn is like the social hub for professionals. Being active on LinkedIn means you’re much more likely to connect with fellow business leaders and brands. And that opens you up to a plethora of collaboration and growth opportunities. 


LinkedIn has plenty of features that aim to boost these connections, particularly for those who are in the same industry. Takes groups, for example. Each one builds a culture of its own. Find one that fits your brand and needs, and where you can also offer help.  That’s when you see these professional relationships really start to blossom.

Attend networking groups and events.

It might sound obvious, but you’d be surprised at how many people overlook the importance of networking groups. The bottom line is, if you don’t get involved in professional communities, it’s a whole lot harder to meet new people and connect with other businesses.


Of course, at the moment, networking events and meetings are limited to virtual gatherings. But with everyone getting used to remote working and the online world of work, virtual networking is proving to be a real success. 


Applications like Zoom, Skype and Google Meets allow professionals to video chat, share and transfer files, show presentations, and much more. Although nothing can beat a good old-fashioned face-to-face chat, virtual networking makes a close second. So make sure you’re signing up to groups where you can make those valuable connections. You never know when it will come in handy.

Actively support your connections.

As with any relationship, it’s a two-way street. If you want your connections to get you referrals, build your brand reputation, and introduce you to more connections, then you’ll need to do the same for them.


In Networking All the Time, Everywhere with Everybody, Jack Killion talks about the different types of networkers. The best networkers are considered “givers.” Givers understand that good networking is about helping people. 


Compared to other types (askers, takers, and traders) givers are going to get much more out of their connections. If you’re building that sort of reputation for your brand, it’s only going to bring more boosts. No brainer, right?

Ready to get started?

If you’re looking to build some connections and get started on building your brand through networking, then why not consider joining us at In Business


We’re all about building those professional relationships to boost business opportunities and growth. Just get in touch with us today if you’re interested!