Making a strategic partnership work is like playing doubles in tennis. Before the match, you decide who covers which part of the court (roles and responsibilities), how you’ll play your shots (expectations and timelines), and how you’ll signal when to switch positions (communication).

Strategic partnerships are collaborative agreements between two or more businesses that work together to achieve specific goals while maintaining their independence.

They are not just about simple referrals; they involve having a vested interest in your partner's success because their success aligns so well with your own.